TRACY BRENNAN CONTE
CREATIVE DIRECTION • BRANDING • DESIGN
PROFILE
Tracy is a dynamic and insightful advertising and branding professional with demonstrated success in the fashion, beauty, spirits and hospitality categories. She believes that defining and connecting to the emotional truth of a brand is the heart of engaging and motivating consumers to act. Creatively strategizes, conceptualizes and champions smart, ground-breaking experiential solutions across all platforms to grow and revitalize businesses. Highly regarded for integrity, loyalty and setting consistently high standards; developing and sustaining long term relationships built on trust and authenticity with clients and stakeholders; inspiring and motivating high-performance teams from 2 to 20+ persons with her hands on approach; and adapting to economic cycles to deliver results on all budget levels.
EXPERIENCE
AGENCY 212, New York, NY 2004 – April 2016
Executive Creative Director
Provide overall creative leadership and represent the agency to all stakeholders. Working with the industry's most iconic talent and discovering tomorrow's, she has lead the creation and development of strategic branding and integrated communication/marketing campaigns, concept and content creation across all platforms and brand touchpoints. Partner with digital team to develop social media and branded content programs for client campaigns.Verticals include Fashion & Beauty, Hospitality, Publishing, Wines & Spirits, Retail.Clients include: Borghese, Ellen Tracy, Loews Hotels, Palm Bay Imports/Cavit, PVH, Big M, FIT.
ZICCARDI & PARTERS, New York, NY 1994 - 2004
VP Executive Creative Director
Directed the overall creative direction of the Ellen Tracy Company. Led advertising campaigns from concept through execution, including; campaign design of outdoor and in-store, seasonal mailers, and packaging; coordinating and executing advertising and in-store for all brand extensions and licenses; launch of fragrances, including bottle design, packaging design, in-store display design.Launched the Loews Miami Beach Hotel, redefining the concept of hospitality in South Beach. Strategically repositioned all Loews’ properties with an integrated experiential campaign, “Value is the New Luxury” including all touchpoints within the Hotels, Restaurants and Shops; now a 4 Diamond Brand.Rebranded 5 intimate apparel lines including Warner’s This is Not a Bra, with brand positioning “Feel it. Believe it. Love it.” with a 360 approach including product naming, retailer sell in presentations, in-store, packaging, advertising, digital and social media. Launched JLO intimates, with provocative Times Square billboard campaign.Led creative direction/store concepting for retailers including Big M/Annie Sez and Mandee.
ROBERT VALENTINE INC, New York, NY 1992 – 1993
Art Director
Worked one-on-one with Robert Valentine on editorial design for Martha Stewart Living and branding for Aveda.
BLOOMINGDALE’S, New York, NY 1990– 1994
Art Director, Senior Art Director
Woman’s Fashion/Accessories/Cosmetics Led concept creation and supervision of all photo shoots for seasonal in-store campaigns and catalogs, including photo editing /retouching for Women’s Fashion/Accessories/Cosmetics.
Education
BFA School of Visual Arts, New York, NY